Thursday, March 10, 2011

Ask Arie Week 6

What's good Arie, I'm an up-and-coming MC who really wants to gain as much exposure as possible however, I don't have a budget to hire professional PR/Marketing help yet. What do you suggest?- Sed


The reality is, a lot of independent artists can't afford to hire the professional help needed to gain the additional exposure they desire. But, don't fret cause this answer is short and sweet!

Don't worry about trying to hire a publicist/marketing rep until you reach the level of people outside of your immediate fan-base i.e. [street, neighborhood, church, family... You see where I'm going with this?] who actually care about what you have going on. Don't take it personal, but the reality is, publication editors and radio program directors won't care to cover you if there isn't a solid fan base that will check out their media on you. It's all about the numbers.

Serious! Even those artists and bands featured in "Indie Spotlights" that seem like they fell out the sky, have a solid fan base in the double digit thousands.

So, until you know you're at this level- save your money, doe, and pesos and put in some elbow work. You are your best representation, role up your sleeves and network, network, network. It's not a science, and you can accomplish a lot on your own.

So moving on....

Based on your personal needs, wants and goals create a PR check list and work your way down it weekly; contacting various outlets that fit your genre of music in hope of gaining interviews, reviews, etcetera. You will save tons of money that you could spend on studio time, printing/duplicates, some marketing and gas for your car to get to worthwhile gigs, that may help gain additional coverage.

Just remember what I always say- Keep your pitches short, direct and to the point. You have a 15 second window to introduce, display and prove that you and your projects are worth the coverage. Don't waste time with a million pointless links, pics and wordiness. Save that for when you make it and people actually care about those additional details. And most important stay professional, no spam and "Check my new shit" in the subject. Even the smallest "hole-in-the-wall" blogs expect professionalism.

If you create a schedule and stick to your weekly check list you should see results. Good luck!


Do you have a question for me or something you'd like to know? I'm here every week answering your emails on industry how-to's and important Do's and Don'ts. Send me an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo

Monday, March 7, 2011

J-Stackz Feat..Renegade Sage "Where The Luv At"?

Stranding from Queens NY come's a artist that we have played on bubble shake radio some while back known as J-stackz. It was funny that he hooked up with music pusher's own renegade sage who did not now that his promotional team was already in cahoots with the rapper.

 the two hooked up with the latest track from jstackz entitled "where the love at" that will be on his mixtape that will drop later in the month.

The two artist from Rockaway Blvd brought the two side of the Blvd to combine with this mega hit.

the video was launched on renegades sage music pusher ent official website http://ow.ly/49ayi you can watch the video below, the video is  produced by DuuTv.

Wednesday, March 2, 2011

Ask Arie Week 5

Arie, In today's market, how important is it for an indie artist to get a record played on Radio as opposed to a video on the most popular blogs? My artist is incredible and I want to start building his career nationally but I'm hoping with a record on the radio here in Atlanta, I can get some interest from the label's who can put the money behind us to push the a record nationally. Of course this question is more related to limited resources and what's a better way to spend the money. So many artists have seem to sprung alive from the internet. Is that lane as easy as it seems?- Dave


Honestly, don't waste your funds on radio. It won't do any good, at least not at this point in your artist's career. Radio is like the golden arches of music. Try and follow me... [When you see McDonalds golden arches, you already know what to expect without even tasting their fries or burgers that day] right?


Radio is the same way. Artists only do well on radio, because people have already had them shoved down their throats by the major labels and their BIG marketing budgets. You'd be surprised how we "the general public" are hypnotised to know an artists voice before receiving confirmation from a promo picture that, they are the one's who are actually singing that new "HOT" single.


My advice.... Use what budget you have on, online marketing and creating enough worthwhile material to gain attention for your artist via online sites, blogs, e-zines etc. Besides buying banners and video placement (on those sites who over charge, but claim to support indies) We'll leave them nameless- For the most part everything else should be free, [just make sure the artist's music and style fits the online audience you're trying to appeal to]. By doing so, with what you have, you may create your own "McDonalds Effect".


If done the correct way with proper preparation, you may attract the attention of labels and distribution companies. It's no longer the 90's, labels want talent that come with a following, this saves them money and overpriced man hours. [I call this just add water talent].


And let's be real even if you paid to get music played on a major radio station, the money wouldn't be long enough to get your single in the top 15 rotation during popular commuting hours. [Chris Brown, Lil' Wayne/ YM already have that on lock]. It would get placed in some random DJs hood hour mix or something, during off hours. [Being just as effective as paying MTV Jams to play your video, when no one knows who you are to care]. You would just have the pleasure of saying your music was played on that station or network. Don't cheat your hard work and artist's talent.


Go hard with the ground work and I'm sure the "big shots" will take notice and find you. So start laying the brinks on that trail and keep me posted.


*Do you have a question for me or something you’d like to know? I’m here every week answering your questions. Send me an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo

Wednesday, February 23, 2011

Sassy The "Assassin" Wins Bubble Shake Off

MORE
COMING SOON!

Ask Arie Week 4

I notice there are tons of music festivals during the summer. I was thinking about signing up for a few, do you think this will be a good look?-James


Absolutely, for the most part participating in events such as music festivals can be very beneficial to unsigned artists. Especially, those [reputable/established] held annually. These events unlike your local bi-monthly neighborhood show cases have people worth networking with. [no disrespect, but let’s be real on the legitimacy and effectiveness of most "promoter" backed talent shows]


BUT, there are so many festivals out here; I highly suggest doing your due diligence aka homework first. It's important to review the requirements and statistics for each festival as they all differ from one and other. Some things to check:

1. The festival(s) have a category for your genre of music.

2. Level of experience each festival expects all entering participants to have.

3. Age restrictions (Some festivals are held in locations that may not allow anyone under 18 or 21 years of age)

4. FEES.... Many festivals have registration fees (Monies to be paid for participation)

5. Sponsors. Usually when events have big name/corporate sponsors it's a hint on the type of crowd the event may attract and possible event size.

These are just a few examples of what to look for.

With proper preparation, artists may use music festivals as their own mini tour [laughing] Seriously! Think about it, you save money on marketing (festivals have great marketing campaigns and once you’re on the upcoming roster, you become included in all the promo for that year's event). You travel the country introducing your music to new fans, and have the opportunity to network with people that may be influential in the advancement of your career etc. [IDK just a thought] the possibilities are endless. Anyways...

Here are a few of my top festival picks --- Good Luck and get moving!!!

A3c Festival (Atlanta)::Brooklyn Hip Hop Festival (New York)::Trinity International Hip Hop Festival (Connecticut)::Paid Dues Festival (San Bernandino, CA)::Portland Oregon Hip-Hop Festival (Portland, Oregon)::The Hip Hop Theatre Festival (Washington DC)::Manifesto Hip Hop Festival (Toronto, Canada):: Audiotistic Festival (San Bernardino, CA)::Cypress Hill Smokeout (San Bernardino, CA)::Hip Hop 360 – Canada Festival (Ottawa, Canada)::Rock the Bells (Los Angeles, CA)::Pitch Fork Music Festival (Chicago, IL)


Do you have a question for me or something you'd like to know? I’m here every week answering your questions. Send me an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo